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Surowiecki on Newspapers
Continuing my recent rants about newspapers, please see this interesting story in the New Yorker by James Surowiecki, author of The Wisdom of Crowds, entitled News You Can Lose. On the source of the...
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Gordon Crovitz on Brands and Newspapers
Here’s a nice video clip of Gordon Crovitz, former publisher of The Wall Street Journal, talking about some of the peculiarities of the newspaper business and branding. I’ve seen Gordon speak several...
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Interviews with Gordon Crovitz, former publisher of The Wall Street Journal
During our recent Digital Publishing Summit in New York, I had the opportunity to slip aside and take a few moments to interview Gordon Crovitz, former publisher of The Wall Street Journal, and more...
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Dear Marketing: Stop Putting the Template Ahead of the Story
I’ve always thought that if marketers wrote newspapers, the famous New York Times headline of August 8, 1974 would have looked like this: Instead of how it actually looked, which was: What’s the...
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